Discover Our Story

Clara Bea Essentials was founded by LaCharo Owens, a passionate advocate for self-care and beauty enthusiast with a lifelong love for haircare and skincare. LaCharo's journey into the world of beauty began around the age of twelve when she discovered the transformative power of haircare products and treatments. Inspired by her own experiences with acne and thinning hair, she was filled with a desire to empower others to feel confident and beautiful in their skin.  LaCharo embarked on a mission to create a company where customers could indulge in natural haircare and skincare while discovering their own unique beauty rituals.

With a company named after her late beloved grandmother, Clara Beatrice, LaCharo hopes to combine her love of beauty, hair, and skin products. Her commitment to excellence, combined with her genuine care for customers’ well-being, is the driving force behind Clara Bea Essentials' success. With a focus on education, community, and inclusivity, LaCharo aims to inspire others to prioritize self-care and embrace their individual beauty, both inside and out with the newly opened Clara Bea Essentials Beauty & Wellness Studio.

 Join us at Clara Bea Essentials and embark on a journey to unlock your true beauty potential. Experience the difference that premium products and genuine care can make in your life. We look forward to welcoming you to our studio or our online community and out products becoming an Essential part of your everyday life.